THE DESIGN PROCESS

Strong, contemporary, and recognisable design is crucial to the success of any business. Your logo and visuals summarise everything your brand represents, and can either make or break the engagement of customers with your services. In this day and age, where the design market is oversaturated with amateur work, it is more important than ever to invest in professional, bespoke design work. When it comes to my interaction with clients, I believe in absolute transparency, meticulous detail, and extreme care and consideration towards every step of the design process. The below timeframe indicates my minimum standards when dealing with commercial work. I offer three design packages for clients to choose from, and each step of the process is implemented thoroughly. Once a project is complete, I also then offer a once-off complimentary check-in with the brand in order to assess the impact and growth of the design, as well as maintenance and troubleshooting.

 
 
01.jpg

CONSULTATION

At the first phase of the design process, I offer a free consultation which allows me to discuss your project goals and visions in detail.

I will ask you to fill in a short, simple questionnaire which aids me in developing a tailored aesthetic for your brand.

Depending on the package you are interested in, I will also generate a timeframe for the project and a quote.

+

+

+

+

Brand analysis

Questionnaire

Timeframe

Quote


CONCEPTUALISING

Once a rough vision has been generated, I will send through a contract and invoice for you to sign and deliver within 7 business days. The deposit is 10% of the total estimated quote and is non-refundable.

While this documentation is being completed I will generate a mood board and secret Pinterest board to share with you which further supports the vision discussed during the consultation.

After receiving the contracts and deposit I will begin to draft up initial designs, thumbnails and sketches to develop your idea.

+

+

+

+

Mood board

Deposit & contract

Idea generation

Sketching

02.jpg

03.jpg

DRAFTING

The drafting stage is the meatiest part of the design process. During this stage, I will be in regular communication with you with the drafts I have sketched up as well as computer edits. During this stage a lot of discussion, critique, and editing is to be expected, as we work together to refine your idea into a fully developed vision.

 

 

 

 

 

+

+

+

+

Initial concepts

Edits and retouching

Client discussion

Samples


DELIVERABLES

In the final stage all drafts will be refined digitally and converted into vectors for use in print and online.

Champagne and Moonlight packages also receive stationary and social media collateral. The Moonlight package is the only option which includes full business branding, a completed style guide, and confidential Business Development scheme.

All deliverables will be transferred via WeTransfer or Dropbox as needed. I will also include my invoice with the transfer which must be paid within 24 hours.

+

+

+

+

Refinement

Final PDFs and PNG

Style guide

Invoice & payment

04.jpg

 

PACKAGES

I currently offer three custom design packages. Sunkiss offers a basic design standard suited to emerging businesses or individuals. Champagne and Moonlight both includ further collateral including letterheads, social media branding, email signatures, eDMs, and stationary as needed. Moonlight is the most extensive and professional package for your business offering all integrations including a fully developed style guide which includes colour palettes, font hierarchies, visual branding, illustrations, and graphics. The style guide serves as a design bible for your brand. The Moonlight package is also the only option that includes a Business Development scheme, which is an additional PDF outlining next steps, business strategies for growth, and samples from my Web Design packages.

Please note that prices listed below are indicative only of an estimated average and are subject to change based on the needs of your project. A specified quote will be confidentially agreed upon during the consultation phase of the design process. 

 
 
sunkiss.jpg

SUNKISS


1 hour consultation

Styled mood board

--

1 final logo concept

--

--

--

--

--

--

$1000

champagne.jpg

CHAMPAGNE


1.5 hour consultation

Styled mood board

--

3 final logo concepts

--

--

--

Social media collateral

Stationary collateral

--

$1,500

moonlight.jpg

MOONLIGHT


3 hour consultation

Styled mood board

1 full style guide

3 final logo concepts

Packaged fonts

10 branding graphics

5 icon vectors

Social media collateral

Stationary collateral

Business development scheme

$2,000


Please Note:
Your initial 10% deposit is non-refundable. If at any point during the design process you should choose to cancel your package, a cancellation fee applies. This fee is 30% of the total quoted price of the project. All terms are clearly stated in the contract which you are required to sign and deliver to Alexia at the Conceptualising stage of the process.


I’ve worked with many different professionals and it’s difficult to find people who have the perfect balance of creative input/direction while allowing me to create something that works within my own brand.

Alexia works with an incredible attention to detail and didn’t leave anything unexplored in our project; could not recommend her highly enough.
— Joey Cirillo (singer-songwriter)
artpics-6.jpg

FIRST STEP

If you see a package that can work well for your
brand, it's time to take the first step, and book in a free
consultation with me. During this process we can discuss
the specific needs of your project so that I can tailor my
services perfectly to you and create something beautiful.